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Pamper-Her-Friday by Rg2® 279: Under Armour + Curry + Her, a Love Note: ‘For Her: Shoes and Shares’

18 Sep
Image: Stephen Curry, NBA MVP/Champion © GQ

Image: Stephen Curry, NBA MVP/Champion © GQ

 

“For Her: Shoes and Shares”

Hey, angel, I was made privy to some timely news
regarding your NBA crush, Steph Curry,
The silky shooter’s being handsomely rewarded:
His knack for swishing 3s in a flurry

With deadly accuracy and the quick release
Perhaps the sweetest stroke in the game,
“The Baby-faced Assassin” is his moniker
No other’s worthy of the legendary name

When he felled “The King” and his courtiers
The Finals showcased his warriors’ prevail,
The soft-spoken golden boy from the golden state
Arrived on the grandest stage to tell

The countless sweat hours in a lonely man’s gym
Can test the will, not to mention fatigue,
But a thin, wiry kid with a shot so pure
Can prove he belongs in a big man’s league

Under Armour took notice and liked what it saw
While the mighty Nike corners market share,
Steph chose a player’s court with fewer sneaker marks
A shrewd business move with lots of fruit to bear

A new, seven-year deal for the son of Dell
With added bonus: A brand equity stake,
When sales go up, so too will his stock
The ankle-breaker shows a corporate head fake

A company more known for its athletic apparel
Has aimed its gauntlet toward basketball shoes,
And with the great Misty Copeland in its stable of gems
Investors are wise to pay attention to the news

Ah, which brings me to the pampering part . . .
No doubt it’s my favorite Friday theme,
Upon thorough review of its balance sheet
I’m making you part of the Under Armour Team:

This afternoon your sneakers will arrive
With a selection of new athletic gear,
Lace ‘em up tight so I can get you on the court
And ready yourself for the game of the year

But first, check your online trader’s account
The Under Armour shares were added today,
Yes, I’m thinking of you with a long-term view
My investment thesis is Pamper-Her-Friday.

___________

***

Pamper the woman . . . and forever live in her soul. -Rg2

© 2015 Pamper-Her-Friday by Rg2®

 

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Posted by on September 18, 2015 in Pamper-Her-Friday

 

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